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A social campaign that raises awareness on censorship in education.
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GROUP PROJECT
PROJECT
Academic
RESPONSIBILITES
Event and
Takeaway Design
DESIGN
Branding
DURATION
1 Month
Project Background
Research
Branding
Deliverables
Project Background
Due to our aligned passions for transparent history in education, we chose to speak out about House Bill 1084.
Inspired by schools being affected, the branding is reminiscent of school colors, supplies, and documentation. My contribution particularly was the takeaway: A pencil pouch full of branded material that spread the word about Uncensored, no matter where the supporter went.
Project Overview
Research
Branding
Deliverables
Research
For inspiration we looked to past activist posters for inspiration, what stood out was bold tall typography and concise messaging to get the point across.
As a group of college students within the education system, we are passionate about transparency in our academics. We got to learn about the hardships and consequences throughout history and we believe younger generations have a right to know the same coverage of knowledge. Hence our inspiration to activist posters.
Activist Poster Examples
Project Overview
Research
Branding
Deliverables
Branding
GOOD PRO XCond
Display
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Averia Serif Libre
Secondary / Taglines
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
CoFo Sans VF
Primary/ Body Copy
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
#000000
#0477F4
#039B26
#DD2424
#FEDD3A
#000000
Project Overview
Research
Branding
Deliverables
Deliverables
Zine
Instagram Carousel
Takeaway
Takeaways are meant as tools to spread the word about UncensorED and raise awareness of HB1084. Provide an accessible way to voice opposition to education censorship and whitewashing and create lasting reminders of the campaign and cause, helping audiences to remain interested.
Bumper stickers are a great way to peak the interest of others, even with minimal interaction. At the least, it captures the curiosity of the people around them and would urge them to think of the phrase and possibly check out the instagram handle.
Magnets can be use inside supporters home, in classrooms, and in work spaces on a whiteboard. It’s meant to spark internal conversations and spreads the word among their friends, family, and peers.
Pencil cases carry the utensils for a successful student. Our pencil cases carry the utensils for a successful advocate. They’ll hold the bumper stickers and magnets to spread the word about the campaign and continue to spark conversations and encourage call to action.
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